You’re Invited: Hoka Cielo X1 3.0 Demo Run & Speedtest!

Reading about the tech is one thing—feeling the "pop" of the carbon plate is another. We want you to experience the speed for yourself.

Join us at our Milford store for an exclusive HOKA demo event, where you’ll have the chance to test both the HOKA Cielo X1 3.0 and the brand-new HOKA Mach 7 (yet to be released). We’ll have a full fleet of demo shoes available so you can take them out and see how they really perform.

Start with a relaxed demo run to get a feel for each shoe. Then, if you’re up for it, put them to the test in our 100m Speediest challenge. Lace up the Cielo X1 3.0 or the Mach 7, feel the propulsion, and compare your time — and the ride — against your own running shoes. It’s the perfect way to discover what “free speed” actually feels like.

After the speed test, we’ll head out for a no-drop short recovery road run. And to finish? There’s a well-earned drink waiting at The Barley Mow pub for anyone who’d like to join us.

We’ll also have exclusive event-only offers available on the Hoka Cielo X1 3.0 and Hoka Mach 7 for those who join us on the night — the perfect excuse to upgrade your race-day or training shoes.

Event Details:

• Where: Run & Ride, Milford ST17 0UR

• Date: Wednesday 18th March 2026

• Time: 6.15pm

• What to bring: Your usual running kit for for the conditions.

Demo shoe spaces are limited and always fill quickly. To make sure we have your size ready, please sign up in advance.

Don’t miss your chance to try some of the fastest shoes Hoka has ever made — and grab a special deal while you’re at it. We’ll see you on the start line.

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A bit about the Hoka Cielo X1 3.0

The race for your next personal best just got a serious upgrade.

We’re always looking for the gear that actually makes a difference when the clock is ticking. That’s why we are incredibly excited to introduce the latest pinnacle of speed from Hoka: the Cielo X1 3.0.

If you thought the previous versions were fast, wait until you feel what Hoka has done with the 3.0. This isn't just a minor update; it’s a complete refinement of the carbon-plated "super shoe" category.

Why the Cielo X1 3.0 is a Game Changer

The Cielo X1 3.0 has been engineered with one goal in mind: pure, unadulterated speed. Whether you are eyeing a marathon podium or looking to smash your 5K PB, here is why this shoe belongs in your rotation:

• Hoka’s Lightest Super Shoe Yet: Coming in at just 213g (Men’s US 10) and 175g (Women’s US 8), the 3.0 has shed significant weight compared to its predecessor. On race day, every gram counts, and this shoe feels virtually weightless on foot.

• Propulsive Carbon Power: At the heart of the shoe is a redesigned, full-length carbon fiber plate sandwiched between two layers of high-resilience PEBA foam. This combination acts like a springboard, providing elite-level energy return that keeps you moving forward even when fatigue starts to kick in.

• Refined MetaRocker™ Geometry: Hoka has tweaked the rocker profile and heel geometry to provide a more stable, smoother transition. It’s aggressive enough for a 100m sprint but stable enough to sustain your pace over 26.2 miles.

• Breathable Leno Weave Upper: The new upper is ultra-light and highly breathable, ensuring your feet stay cool and locked in during high-intensity efforts.

From Training to Taping Up

While the Cielo X1 3.0 is a born racer, it’s also an incredible tool for high-intensity training. To get the most out of a carbon plate on race day, you need to know how it feels at pace. The 3.0 is durable enough to handle your toughest interval sessions and tempo runs, allowing you to train your legs to handle the explosive rebound and speed it provides.

The Hoka Cielo is available in-store at Run and Ride & online here.

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